Our approach
Our approach to artists
We have always been recognised for our role in developing artists and have discovered and launched the careers of some of the best unpublished artists to hit the scene in recent years.
As agents, we see it as our responsibility to give help, encouragement and direction to our artists and the Bright Academy exists to do just that. We influence and encourage our artists on the direction of their careers – helping them to tailor their work to the needs of the market, without losing touch with their creative personality.
Above all, we listen to our artists – some desperately want to be trade picture artists, others are financially driven or solely work on decorative/stationary books, whereas some just want to draw dragons! Whatever direction our artists want to take we work tirelessly to help them achieve their aims and find the right work from the right clients. If this means working directly with them to create the perfect portfolio pieces to win a particular commission, then our in-house art director is on hand to help.
The Bright Academy is also available to help established artists looking for a change in direction – many artists who have already enjoyed a successful career may look to follow a different creative path and when that happens, we are right behind them. We have resurrected big name artists and re-launched them with new styles and pseudo-names. We have been able to triple the income of established professionals by seizing opportunities that may exist outside that artist’s main creative channel. For example, we have helped a stationery artist move into decorative gift books, and moved a top picture-book artist into children’s packaging and clothing ranges.
Whether you are just starting out, or are at the peak of your career, the Bright Academy is here to help and guide you. We work with and for our artists and that’s why we have been able to deliver the most creative results in artist representation that the children’s market has seen in recent years.
‘Bright is a young, innovative agency that is passionate about the new talent it encourages and nurtures. They are a delight to work with as they are so proactive’
EMMA LAYFIELD
‘I love working with this agency. There is so much energy
and brightness in everything they do, from finding the incredibly quantity of hugely talented artists, to the way they keep in touch with all their clients. I’ve found that whatever the brief, the Bright Agency will have the perfect solution!’
ELINOR BAGENAL
+44 (0) 207 326 9140
Bright Art Licensing,
Bright Group International,
Studio 102,
250 York Road,
Battersea,
London
SW11 3SJ